Burney Simpson

Autonomous car upstart Zoox has raised $200 million from three investors in a venture round. The three are Shahin Farshchi, Draper Fisher Jurvetson (DFJ), and Lux Capital, according to CrunchBase.

Zoox is “a robotics company pioneering autonomous mobility. We are developing our own fully autonomous electric vehicle and the supporting ecosystem required to bring the technology to market at scale,” according to a LinkedIn write up by board member Laurie Yoler.

Zoox is led by Australian designer and film-maker Tim Kentley-Klay and Jesse Levinson, a Stanford University engineer who worked with Sebastian Thrun, first director of Google’s self-driving car program.

Zoox’s first public model was a futuristic roadster-style vehicle that predated the driverless car that Mercedes rolled out to massive attention at CES 2015. The Boz was bi-directional with no front or back, and had no windshield, steering wheel, or brake pedal, according to Electric Vehicle News.

Zoox appears to still be operating in a low-key manner. Its website is a single page with Zoox spelled out in gray against a black background. (Shades of ‘White Light/White Heat’). The two oo’s in Zoox are connected like an infinity symbol. Hovering over Zoox displays ‘mailto:zoox.com’.

This has been an eventful year for Zoox. California in March gave it a permit to test its cars on state roads, and in the spring it was on a hiring spree, bringing in managers from Tesla (See “Zoox Recruits from Tesla, with Live Tests Coming”). Meanwhile, longtime Silicon Valley investor and Tesla founding board member Yoler joined the board.

INFLUENTIAL INVESTORS

DFJ is an influential Silicon Valley investor.

Farshchi is a Lux partner though he also makes an occasional personal investment. He is said to have a technical background with GM.

New York- and Silicon Valley-based Lux invests in “counter-conventional, seed and early stage sci-tech ventures,” says CrunchBase.