Books

The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups - Chunka Mui, Paul B. Carroll - December 2013
The New Killer Apps reverses the conventional wisdom that start-ups are destined to out-innovate big, established businesses. Through crisp analysis and compelling case studies, Mui and Carroll show that this just isn’t true. Or, at least, it need not be. Yes, small and agile beats big and slow, but big and agile beats anyone. This book offers a roadmap for how large companies can Think Big, Start Small and Learn Fast. In doing so, they can get out of their own way, take advantage of their natural assets, and vanquish both traditional competitors and upstarts by nurturing and unleashing their own killer apps.

Driverless Cars: Trillions Are Up For Grabs  - Chunka Mui, Paul B Carroll - March 2013
In January 2013, Chunka Mui started a series of columns at Forbes on the driverless car, drawn from research that he and Paul Carroll were conducting for their coming book, “The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups.” That seven-part series garnered almost 500,000 views and generated hundreds of informative comments from all over the world. Given the immense interest, Mui and Carroll have turned that series into this ebook. They’ve integrated all the columns, incorporated many of the comments and added their latest research.

Future Ride - Peter Wayner - July 2013
The future of transportation is coming faster than ever. Cars that drive themselves are already on the road giving rides to people all day long. When they become widespread, every part of society will change as everyone can enjoy the pleasure of their own chauffeur. The transformation of society will be one of the greatest ever, redefining how we think about our cities, our homes, and our daily lives. Adults will have more time, children will have more freedom, and everyone will be able to accomplish more while letting the robots handle the chore of maneuvering the cars. The book is split into 80 very short chapters examining different ways that society will change.

Traffic  - Tom Vanderbilt - July 2008
Tom Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the unintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots. Traffic is about more than driving: it’s about human nature. It will change the way we see ourselves and the world around us, and it may even make us better drivers.